Business Spotlight: Head Change
Business Spotlight: Head Change
They say that if you do what you love, you’ll never work a day in your life. What they don’t tell you is, sometimes, you still need something outside of work you enjoy doing. For photographer/photo editor William Mercer, he opted to start his own line of fine art apparel.
Growing up in La Fontaine, IN, William was always interested in art, but it wasn’t until his teenage years that he gained a wider exposure to the art world. Through the internet, particularly through sites like Tumblr and MySpace, William saw works by artists around from the world. At 16, he got his first camera, which allowed him to create his own art. As he progressed in his photography, he developed an abstract style when approaching landscapes and travel photography.
William moved to Louisville and went through Ivy Tech’s Visual Communications program, which not only helped enhance his photography skills, but also exposed him to graphic design and the Adobe Creative Suite. When William left college, he moved out west, first to Los Angeles and then to Washington state. But it was while he was in LA that he sparked a friendship with a screen printer. Interested in learning the process, William’s friend collaborated with him, taught him how to screen print, and even had him do some work for him before William decided he wanted to strike out on his own and start his own line of apparel, Head Change. When the pandemic started, William decided it was time to move back to Louisville.
In starting Head Change, William wanted to do something outside of photography which combined his interest in fine art, particularly human abstract, with his interests in graphic design and screen printing. He collaborates with artists from Paris, Brooklyn, and LA in creating apparel. He takes designs he receives from artists and uses Adobe programs to break them down and turn them into graphic designs for shirts and hoodies.
To see more of his work, be sure to check out his Instagram at @head__change. If you’re interested in making a purchase, visit headchange.co.
They say that if you do what you love, you’ll never work a day in your life. What they don’t tell you is, sometimes, you still need something outside of work you enjoy doing. For photographer/photo editor William Mercer, he opted to start his own line of fine art apparel.
Growing up in La Fontaine, IN, William was always interested in art, but it wasn’t until his teenage years that he gained a wider exposure to the art world. Through the internet, particularly through sites like Tumblr and MySpace, William saw works by artists around from the world. At 16, he got his first camera, which allowed him to create his own art. As he progressed in his photography, he developed an abstract style when approaching landscapes and travel photography.
William moved to Louisville and went through Ivy Tech’s Visual Communications program, which not only helped enhance his photography skills, but also exposed him to graphic design and the Adobe Creative Suite. When William left college, he moved out west, first to Los Angeles and then to Washington state. But it was while he was in LA that he sparked a friendship with a screen printer. Interested in learning the process, William’s friend collaborated with him, taught him how to screen print, and even had him do some work for him before William decided he wanted to strike out on his own and start his own line of apparel, Head Change. When the pandemic started, William decided it was time to move back to Louisville.
In starting Head Change, William wanted to do something outside of photography which combined his interest in fine art, particularly human abstract, with his interests in graphic design and screen printing. He collaborates with artists from Paris, Brooklyn, and LA in creating apparel. He takes designs he receives from artists and uses Adobe programs to break them down and turn them into graphic designs for shirts and hoodies.
To see more of his work, be sure to check out his Instagram at @head__change. If you’re interested in making a purchase, visit headchange.co.