Business Spotlight: Fusion Photography
Business Spotlight: Fusion Photography
It could be argued that the key to success is adaptability. Sometimes we set out to do something and see it’s not a good fit. Other times we’re forced to change plans by external forces. And occasionally circumstances changes such that something we had initially given up on can now be pursued. For Nathan from Fusion Photography, this has been his journey as a photographer.
Nathan was always more artsy. Growing up, he excelled more in art classes. His father was an amateur photographer and his sister, nine years his senior, was a world-traveling photojournalist. With their influence and his inclination towards the creative, Nathan opted to explore his sister’s footsteps.
Nathan enrolled at WKU, double majoring in photojournalism and graphic design. During his studies, Nathan realized photojournalism in the newspaper realm wasn’t a perfect fit for him. However, he stuck with the program, as the skills he gained there were transferrable to other kinds of photography.
With degree in hand, Nathan attempted to break into commercial art photography. Unfortunately, it’s a niche line of work with few openings. Ultimately, Nathan went into studio portraiture. He worked for various studios, doing some wedding photography on the side, until 2008. The owner of the last studio he worked at issued an ultimatum: stop doing side work or leave. With some financial help from his then father-in-law, Nathan left to start Fusion Photography and has operated a full-service studio ever since.
Much of Nathan’s work has been “documenting the stories” in wedding photography and portraiture, including children, families, high school seniors, and engagements. But between the pandemic, importance of family time, and evolving world of digital photography and smartphone cameras, Nathan is focusing and moving towards more corporate work, which includes professional headshots, editorial, as well as product/commercial and event photography. If you’ve seen pictures of Four Gate Whiskey or Pinch Spice Markets products, you’ve likely seen his work.
If you’d like to see more of his photography, be sure to check out his site at fusionphotopro.com. You can also find him on Facebook at @fusionphotopro and Instagram at @fusionphotographyky.
It could be argued that the key to success is adaptability. Sometimes we set out to do something and see it’s not a good fit. Other times we’re forced to change plans by external forces. And occasionally circumstances changes such that something we had initially given up on can now be pursued. For Nathan from Fusion Photography, this has been his journey as a photographer.
Nathan was always more artsy. Growing up, he excelled more in art classes. His father was an amateur photographer and his sister, nine years his senior, was a world-traveling photojournalist. With their influence and his inclination towards the creative, Nathan opted to explore his sister’s footsteps.
Nathan enrolled at WKU, double majoring in photojournalism and graphic design. During his studies, Nathan realized photojournalism in the newspaper realm wasn’t a perfect fit for him. However, he stuck with the program, as the skills he gained there were transferrable to other kinds of photography.
With degree in hand, Nathan attempted to break into commercial art photography. Unfortunately, it’s a niche line of work with few openings. Ultimately, Nathan went into studio portraiture. He worked for various studios, doing some wedding photography on the side, until 2008. The owner of the last studio he worked at issued an ultimatum: stop doing side work or leave. With some financial help from his then father-in-law, Nathan left to start Fusion Photography and has operated a full-service studio ever since.
Much of Nathan’s work has been “documenting the stories” in wedding photography and portraiture, including children, families, high school seniors, and engagements. But between the pandemic, importance of family time, and evolving world of digital photography and smartphone cameras, Nathan is focusing and moving towards more corporate work, which includes professional headshots, editorial, as well as product/commercial and event photography. If you’ve seen pictures of Four Gate Whiskey or Pinch Spice Markets products, you’ve likely seen his work.
If you’d like to see more of his photography, be sure to check out his site at fusionphotopro.com. You can also find him on Facebook at @fusionphotopro and Instagram at @fusionphotographyky.