Business Spotlight: Willow Tree Imaging

Storytelling is quintessential to the human experience; if not humanity’s cornerstone, it’s at least a foundational element. It predates written language. We learn to tell stories before we learn to read or write. We engage with and in storytelling every day. Despite this, or perhaps because of it, many businesses and non-profits overlook their story when hiring photographers. For Coral from Willow Tree Imaging, the story is always at the forefront.

For as long as she can remember, Coral has been a storyteller. This naturally, if unintentionally, carried over into her photography when she got her first camera in high school. After college, Coral worked as a photographer, primarily doing portraits. In order to capture her clients’ essence on film, to tell the story of who they are, she engages with them and gets them comfortable in front of the camera. In doing so, the client’s natural expressions, postures, and body language are brought out.

Over time, she transitioned into corporate photography, capturing images for companies and non-profits for their websites, social media, and printed materials. Ever focused on the story, she will ask these clients about who they are, what sets them apart, and who their audience is. Too often, corporate clients lacked a vision or cohesive brand for her to build a story around. With these clients, she would refer them to others to develop their branding before tackling the photography. Unfortunately, these clients would no longer have the funds for photography and Coral would never hear back from them.

In order to retain clients, Coral decided to offer branding services herself. Instead of referring people out, she would serve as a project manager and bring in various professionals from her network of contacts on an as needed basis. She builds teams based on each client’s needs, whether it’s audience research, graphic design, web development, or social media coaching. This process helps establish all the necessary components to build a client’s identity, which Coral uses to help tell their story when capturing images.

If you’re interested in learning more about Willow Tree Imaging or want help telling your story, check out willowtreeimaging.com. You can also find Willow Tree Imaging on Facebook, Instagram, and LinkedIn.

Storytelling is quintessential to the human experience; if not humanity’s cornerstone, it’s at least a foundational element. It predates written language. We learn to tell stories before we learn to read or write. We engage with and in storytelling every day. Despite this, or perhaps because of it, many businesses and non-profits overlook their story when hiring photographers. For Coral from Willow Tree Imaging, the story is always at the forefront.

For as long as she can remember, Coral has been a storyteller. This naturally, if unintentionally, carried over into her photography when she got her first camera in high school. After college, Coral worked as a photographer, primarily doing portraits. In order to capture her clients’ essence on film, to tell the story of who they are, she engages with them and gets them comfortable in front of the camera. In doing so, the client’s natural expressions, postures, and body language are brought out.

Over time, she transitioned into corporate photography, capturing images for companies and non-profits for their websites, social media, and printed materials. Ever focused on the story, she will ask these clients about who they are, what sets them apart, and who their audience is. Too often, corporate clients lacked a vision or cohesive brand for her to build a story around. With these clients, she would refer them to others to develop their branding before tackling the photography. Unfortunately, these clients would no longer have the funds for photography and Coral would never hear back from them.

In order to retain clients, Coral decided to offer branding services herself. Instead of referring people out, she would serve as a project manager and bring in various professionals from her network of contacts on an as needed basis. She builds teams based on each client’s needs, whether it’s audience research, graphic design, web development, or social media coaching. This process helps establish all the necessary components to build a client’s identity, which Coral uses to help tell their story when capturing images.

If you’re interested in learning more about Willow Tree Imaging or want help telling your story, check out willowtreeimaging.com. You can also find Willow Tree Imaging on Facebook, Instagram, and LinkedIn.